Hello again,
I just wanted to share an advertising strategy that has allowed me to “hit it out of the ball park” on several niche products and earn a massive ROI on my advertising bucks spent.
This is a sneaky tactic that I don’t think many people are probably using, but totally ethical.
Here’s how it works. As you know, web 2.0 is getting very big. The growth of sites like YouTube and Squidoo prove that. And search engines love web 2.0 sites because they have user-generated, fresh content that is updated often. So the search engines seem to spider them often and add new content VERY QUICKLY after it is posted.
Here’s how you can cash in on that. A lot of web 2.0 sites use Google Adsense to monitize their traffic. This just means they display Google Adwords ads on their pages and earn a little cut of each click on those ads. They are part of Google’s “content network”. Think about this for a second. If a site is displaying Google’s ads on their content pages, don’t you think Google might be interested in spidering their content regularly so they know what type of ads are most relevant to the page?
Of course they do, and that explains why pages added to the most popular web 2.0 communities such as Squidoo and YouTube get added to the search index almost immediately. You can use the search feature of these sites to find content pages within them that are relevant to what YOU are offering, and even put your ad on those pages!
Okay, so here’s my secret…
Say I’m a promoter of the Reverse Funnel System (I actually am) and I want to advertise on pages that are highly relevant to that product (and opportunity). I can search the web 2.0 communities for pages relating to “reverse funnel system”, and visit the pages that come up in the search results.
If I find that the page is HIGHLY RELEVANT and people viewing those pages are likely to be interested in the opportunity I’m promoting, I can pick out a VERY SPECIFIC string of words on that page to use as my “keyword phrase” in a Google Adwords ad.
For instance, we’ll say a page contains this phrase: “I’ve had a wonderful experience promoting RFS”.
You have to admit, that’s pretty damn specific. I would highly doubt if ANYONE else is bidding on the following keyword.
“wonderful experience promoting rfs”
The quotes around the phrase tell Google that you want your ad shown if there is a “phrase match”, meaning that in order for your ad to be shown, that exact phrase (words in the same order) must 1) either be searched in Google, or 2) appear in the content of a page.
Hey! Those words DO appear in the content of one of Google’s content partner’s pages! The one you wanted to advertise on!
Does bidding on that phrase GUARANTEE that your ad will be there? No… Google puts ads that they beleive will earn them the most money on their content pages — HOWEVER, one of the biggest ways they determine this is by how relevant the keyword is, and by how relevant the ad you’re running is. In this case, it doesn’t get any more relevant, so as long as you’ve bid anywhere near what people who are running LESS RELEVANT ads have bid, your ad has a great chance of appearing there, and once it does, it’s important that you get HIGH CLICKTHROUGHS.
Here’s one of my AdWords secrets.
If your ad has super-high clickthroughs, your bid can be lower, and your ad will still appear more often and in better placement than ads other people are running that have lower clickthroughs, EVEN IF they are bidding LOWER than you are.
Here’s why.
Say you are bidding .10 per click, and on average, your ad gets clicked every 100 times it is viewed. That means that for every 1000 views of the ad, Google earns $1 in advertising revenues. Now, someone else is bidding .25 per click, but their ad is only clicked once every 500 views, on average. That means for the same number of ad views, Google is only earning .50 in advertising revenues.
So even though YOUR BID IS LOWER than your competitor’s bid, Google would rather display your ad and make twice as much money. Makes total sense, doesn’t it? Google displays the ads that are going to make them the most money over time. That’s why it’s important to NOT GIVE UP on the campaigns that you are running in AdWords that are getting high clickthrough rates. You’ll be able to decrease your max bids over time, and still get priority placement.
That means you get more views, clicks, and sales for less money!
Here are a few important things you need to take into consideration when using this tactic.
1) People are on a content page (they are reading something that has their attention).
To “break their concentration” on whatever they are reading, your ad needs to be attention grabbing. Controversial or even “silly” ad headlines tend to get the most clicks (as long as the ad body is relevant).
2) You need to MAKE SURE you have “content network” bids enabled for the campaign where you are running these long-tail keywords that nobody else is bidding on. Otherwise your ad will only be shown when someone searches for that entire string of words! That’s not likely.
Try this technique out for yourself. It lets you hand pick some great placements for your ads. It won’t set your server on fire overnight, but it can be super profitable when you learn and apply it correctly and stick with your winning campaigns and make them better.
I taught this profitable technique to my friend, Ryan Wade, a few months ago, and it HIGHLY contributed to this incredible result.
Enjoy!
P.S. - I’m considering holding a pay-per-click distance learning class or even totally customized lead generation for a select few hand-picked clients I decide to work with. I’m wondering what your thoughts are on the idea. Would you like to learn more PPC secrets and strategies, or have me entirely manage YOUR pay-per-click campaigns? Please comment on this blog post and let me know what you think about the idea if you’d be interested!
Tags: content match tip · google adwords secret · reverse funnel system · ryan wade · web 2.0 advertising
